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The Perfect Postcard Template

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How to Design The Perfect Postcard for Mail Marketing

Mail marketing remains one of the most effective ways to connect with customers, drive sales, and reinforce brand recognition. A well-designed postcard can grab attention and deliver a clear, compelling message. Here’s how to create the perfect postcard for your next mail campaign:

1. Define Your Goal

Before designing your postcard, determine the objective of your campaign. Are you promoting a sale, announcing a new product, or driving traffic to your website? A clear goal will help shape your design and messaging.

2. Keep It Simple and Eye-Catching

Your postcard needs to make an impact at a glance. Use bold headlines, striking images, and minimal text to keep it visually appealing. The goal is to grab attention immediately and encourage the recipient to read further.

3. Use High-Quality Images and Graphics

A high-resolution image or graphic can make a world of difference. Whether it’s a photo of your product, a happy customer, or an engaging design, visuals should be crisp, professional, and relevant to your message.

4. Craft a Compelling Headline

Your headline is the first thing people will read. Make it engaging and to the point. It should highlight the main benefit or offer, such as “20% Off This Weekend Only!” or “Your Dream Vacation Starts Here.”

5. Keep Your Copy Concise

Less is more when it comes to postcard copy. Stick to short, persuasive sentences that drive action. Use bullet points or bold text to highlight key benefits and make the information easy to scan.

6. Include a Strong Call to Action (CTA)

Tell your audience what you want them to do next. Whether it’s visiting your website, calling a number, or redeeming a special offer, make sure your CTA is clear and prominent.

7. Leverage Both Sides of the Postcard

The back of your postcard is just as important as the front. Use this space strategically for additional details, testimonials, or a QR code that links to your website.

8. Use Branding Elements Consistently

Your postcard should align with your brand’s colors, fonts, and tone. Consistency helps reinforce brand recognition and builds trust with your audience.

9. Ensure It’s Print-Ready

Work with a professional printing service to ensure high-quality results. Make sure your design follows standard postcard dimensions, includes bleed areas, and uses print-friendly colors and fonts.

10. Target the Right Audience

A beautifully designed postcard is only effective if it reaches the right people. Use a targeted mailing list to ensure you’re sending your postcards to an audience that’s most likely to engage with your offer.

DOWNLOAD OUR FREE PERFECT POSTCARD GUIDE HERE!

Need help designing and printing your next marketing postcard? Printing Image is here to help! Contact us today to get started 💙

Your Quick Guide to Mail Marketing

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As digital marketing grows more competitive, businesses are rediscovering the power of mail to connect with their customers. In March, we’re celebrating the impact of mail marketing and exploring why it might be the secret ingredient your business needs to stand out.

Why Mail Works

Mail marketing stands apart from digital methods because it is tangible, personal, and often more effective. Here are three reasons why mail deserves a place in your marketing strategy:

  1. It’s Measurable: Use tools like mail-exclusive coupons, call tracking phone numbers, and QR codes to track campaign performance and ROI.
  2. It Converts: Unlike email, which faces stiff competition in crowded inboxes, physical mail grabs attention and achieves higher response rates.
  3. It’s Versatile: Whether you’re running a hyper-local campaign or targeting a niche audience, mail can be tailored to meet your goals.

EDDM vs. Direct Mail: Which is Right for You?

  • Every Door Direct Mail (EDDM): Ideal for reaching everyone in a specific neighborhood or area without needing individual addresses.
  • Direct Mail: Perfect for targeting a specific group with a personalized message using an existing mailing list.

Maximize Your Mail Campaigns

Take your mail campaigns to the next level by integrating additional touchpoints:

  • Geofenced Social Media Ads: Complement your mail efforts with online visibility.
  • Door Hangers: Double down on local presence with a two-pronged approach.
  • Mail Series: Build momentum with a 3-part mail campaign to keep your brand top of mind.

DOWNLOAD OUR FREE MAIL MARKETING RESOURCE GUIDE

Ready to make mail your secret weapon? Email [email protected] or call 865-584-8503 to get started today!

Elevate Your Business Event with Print Marketing

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Make Your Business Events POP

Hosting a business event can be a powerful way to engage customers, build relationships, and grow your brand. But what separates a so-so event from one that truly wows your attendees? The secret lies in intentional, cohesive messaging that starts well before the event and lingers long after it ends.

Step 1: Create an Intentional, Cohesive Message

When it comes to making an impact, consistency is key. Everything from banners and booklets to nametags and table tents should work together to create a unified experience. This cohesive branding tells your attendees you’ve thought of every detail and that their participation is valued. From the moment they walk through the doors to the time they leave, your event should be a seamless reflection of your business.

Step 2: Get Attendees Excited

Building anticipation for your event is just as important as the event itself. Social media is a fantastic tool to spread the word and generate buzz. Use boosted posts to increase your reach and targeted mail campaigns to ensure the right audience knows about your event. Follow up with reminder emails that not only keep your event top of mind but also build excitement.

Step 3: Leave a Lasting Impression

The event might end, but its impact should continue. Quality promotional items serve as reminders of your event and your business. Think beyond pens and keychains—choose items that are useful, memorable, and align with your brand. Don’t forget to promote your next event while the positive impressions are still fresh in your attendees’ minds!

Ready to make your next event unforgettable? Contact us today to get started!

Updating Your Brand for the New Year

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Why Start the New Year with a Fresh Look?

The new year is a time for growth and transformation, not just personally but professionally. For small businesses, it’s the perfect opportunity to reflect on your brand’s identity and ensure it aligns with your goals for the year ahead. Whether you’re looking to attract new customers, stand out from competitors, or simply refresh your image, a redesigned logo and updated branded materials can make a powerful statement.

Signs It’s Time to Update Your Branding

  1. Your Logo Feels Outdated
    Trends change, and what looked modern a decade ago might not resonate today. A refreshed logo can make your brand feel contemporary and relevant.
  2. Your Branding Lacks Consistency
    If your business cards, flyers, and social media visuals don’t align, you’re sending mixed messages. A cohesive look across all materials builds trust and recognition.
  3. You’re Reaching a New Audience
    Expanding your services or targeting a new demographic? Your brand should speak directly to their needs and values.
  4. Your Business Goals Have Shifted
    A rebrand can symbolize growth and new ambitions, signaling to customers that you’re ready to take your business to the next level.

Benefits of Redesigning Your Branded Materials

  • Stand Out in a Crowded Market: A striking new design grabs attention and helps your business stay memorable.
  • Boost Credibility: Professionally designed materials reflect professionalism and quality, which can translate into customer trust.
  • Create a Stronger Emotional Connection: Modern branding that resonates with your target audience builds loyalty and engagement.

How Printing Image Can Help

At Printing Image, we specialize in bringing your brand vision to life. Here’s how we can support your rebranding journey:

  • Logo Redesign Services: Our design experts will create a logo that embodies your business’s unique personality and mission.
  • High-Quality Printed Materials: From business cards to brochures, we’ll ensure your new branding is showcased on premium materials.
  • Quick Turnaround: We know time is money, so we work efficiently to deliver your new materials without delay.

Get Started Today!

Don’t wait to make your mark in 2024. Contact us to schedule a consultation and start your rebranding journey. Let’s make this your best year yet!

Time to Think BIGGER About Printing

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With today’s print technology we can print bigger and bolder than ever meaning that your options are limitless!

Car Wraps
Increase your brand awareness with a high quality vinyl car wrap. From a whole fleet of vehicles to a tractor trailer truck, we can take it on!
Vinyl Wall Decals
Vinyl wall decals are an affordable and durable alternative to traditional interior signage. In just a few days you can go from bare walls to a beautifully branded and decorated space with wall vinyl!
Vinyl Window Decals
Whether you’re considering window decals for privacy, shade, or brand awareness, this printing solution is a convenient way for businesses to reach more customers from the road or parking lot.
Banners
Banners are an impactful and portable sales piece for companies. From “Now Open” and “Sale” style hanging banners to trade show style pull up banners, we have exactly what you need!
Interested in learning more about your large format printing options? Send an email to our team at [email protected] for your free printing quote!

Why Choose A Local Print Shop?

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Quick! Time to print. Are you choosing an online print retailer such as VistaPrint or are you contacting your local print shop? Here are a few things to consider when it comes to making the right printing decision for your project.
Online Printing Services
Such as VistaPrint, Canva Printing, or Shutterfly
Pros:
– Quick printing
– Affordable
– Variety of products for order at-a-glance
Cons:
– Fully automated printing services means less quality control check
– Can be difficult to speak to a customer service agent in the event of a problem
– Hidden fees and shipping costs add up quickly
Local Print Shop
Such as Printing Image in Knoxville, TN
Pros:
– Quality checks performed by real humans at every step
– In-house designers make sure your project is set up right the first time or can help you create an all new piece to really wow your audience
– Local pickup or delivery options
– Quick turnaround
– Stop in to view print samples and choose the perfect product in person
Cons:
– You have to deal with our really awesome print team 😉
When you are ready to print, you don’t want to deal with the runaround of misprinted products. At Printing Image, we make the print process simple and right the first time. Simply call us at (865) 584-8503 or email [email protected] with your artwork or ideas and our team will be happy to get back to you!

How to Prepare Your Design File for Professional Printing

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When you’re ready to send your design file off to a professional printer, such as Printing Image, it’s important to make sure that it’s prepared correctly. By following these best practices, you can ensure that your print job comes out looking exactly the way you want it to.
1. Use the correct file format.
When exporting, choose your file format carefully. Some formats are better suited for digital viewing, while others are designed specifically for printing. When preparing your design file, make sure to use a format that your printer can accept. We typically prefer native files such as (Illustrator or Indesign) or PDFs.
You should typically avoid low resolution jpegs, pngs, or scans when it comes to printing.
2. Set the correct resolution.
The resolution of your design file is important for ensuring that your print job has crisp images and clear text. For most print jobs, you’ll need a resolution of at least 300dpi.
3. Use CMYK color mode.
There are several different color modes you may commonly see such as CMYK and RGB. The CMYK color mode is the standard for professional printing. Make sure to set your design file to CMYK before sending it to the printer for the best color conversion.
When you need a color to match exactly to your brand colors or a pre-existing print piece, it is best practice to identify your target Pantone PMS color for your printer to match.
4. Include a bleed in your print file
A “bleed” refers to the distance that your design extends past the final cut size. A bleed is an important aspect of print design files as it allows for any minor shifts that may occur during printing or trimming to go unnoticed. For example for a 2″x3.5″ business card, we recommend including a .125″ bleed.
5. Proofread your work carefully.
Before you send your design file to the printer, take the time to proofread it carefully. This will help you catch any errors in text or design that you may have missed and will end up saving you time and money in the long-run!
By following these best practices, you can ensure that your design file is prepared correctly for professional printing. This will help you get the best possible results from your print job. However if you have any questions about your print files, our team will be happy to advise at [email protected].

How to Export Print Ready Files From Canva

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Set your Canva designs up for printing success by following these tips!

Over the past few years Canva has become one of the most used and easily accessible design softwares on the market. If you’re reading this I’m sure you’ve laid out some social posts in the program and maybe even whipped up a quick flyer for your event.

But when you go to download that file for print here’s a few ground rules to make sure your design looks just as good on paper as it does on screen!
1. Make sure your file is set up WITH bleed – this will ensure your photos and color blocks flow seamlessly to the edge of the sheet, avoiding unexpected white borders.
2. Export your art as a Print PDF with bleed and crop marks – this will ensure we are getting the highest quality file to print, avoiding unexpected loss of quality.
3. Export in CMYK color mode* – exporting in CMYK will ensure your colors print as close as possible to how they appear in your art. Exporting in RGB can lead to unexpected print color conversions on your final piece.
*CMYK exporting is only available to members with a paid account. If you do a lot of designing with print in mind you may consider opting for the subscription.

Ready to print?

Email your print-ready files to Printing Image at [email protected]!

Other details to include in your email: quantity requested, matte or gloss paper, text weight paper or cover weight paper, and in-hands deadline.

We look forward to taking your Canva masterpiece from screen to print!

5 Big Print Ideas to Grow Your Small Business

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When running a small business it’s important to spend your marketing budget wisely. What avenues will produce the best return for your business? At Printing Image, we have a myriad of printing solutions to make your business memorable in the eyes of your customers. Below are our top 5 print recommendations for small business owners.
1. Banners
Banners are a great way to advertise offers for first-time customers, convey important messaging, or reinforce you branding.
2. Stickers
Stickers are a fun and cost-effective way to reinforce your brand identity with existing customers and get in front of new customers. Stickers also have hundreds of practical applications from labeling product to sealing packages.
3. Rack Cards
Rack cards are like your business’s printed elevator pitch. These cards help educate your customers on all the services and products your business offers and how to reach your business at a glance.
4. Promotional Items
Everyone loves free promotional items and businesses love getting their name and logo out into the world. Let us help find the right item that creates a lasting impression for your customers.
5. Postcards
Postcards combine impactful design with cost-effective printing to reach more potential customers! And, with our mailing expertise, we can help you choose which neighborhoods will give you the most “bang for your buck”!
Got an idea?
Shoot us an email to [email protected] for your free print quote today!

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